About us
Welcome to Tully Lou. One of the original sportsluxe activewear brands born in 2012.
Tully Lou is a modern-day activewear brand born in Australia that merges the boundaries between high-quality performance activewear and fashion-forward streetwear. Since 2012 our mission has been to empower and inspire women through movement, community, and activewear that makes you feel good. When you look good, you feel good; when you feel good, you are unstoppable.
The brand believes in blending the highest quality, functional fabric, and fashion-forward styles for activewear that is constructed to move with you. Life is constantly in motion and the designs are created to transition with you.
Tully Lou catapulted internationally in 2013 with the head-turning design of the infamous Parna Pants made infamous by Gigi Hadid wearing them in 2014 at her boxing gym in NYC.
Since 2014 Tully Lou has become an international leader in activewear being stocked in some of the world's most renowned department stores including KITH, ASPORT, David Jones, The Iconic, Urban Outfitters, and collaborated with brands such as Soul Cycle, and Equinox. With the expansion, the brand has collected a following of loyal customers along with celebrities who have been spotted in Tully Lou including Lucy Hale, Victorian Secret model Devon Windsor, Kelly Osbourne, Noah Cyrus, Vanessa Hudgens, Jenna Dewan, Ashley Greene, and Morgan Riddle.
Tully Humphrey, the Creative Director of Tully Lou, studied fashion in Melbourne and worked for several years in the rag industry for some of Australia’s leading brands before seeing a niche in the market for yoga wear. Sarah Pasini, COO, has a background in health sciences working internationally for professional sporting teams before joining Tully as a business partner in Tully Lou. The duo has continued to grow the brand and expand the ranges of Tully Lou whilst still offering the highest quality fabrication, fashion-forward pieces, and wardrobe staples for an active lifestyle.