Move Over Cherry Red: Butter Yellow is the New Summer Color
Every season there is a few colours that pop up over and over - the fashion it girlies are wearing it, it’s in stores and on runways. This summer, move over cherry red, it seems butter yellow is ready to take centre stage.
Recent data from our favourite data scientist @databutmakeitfashion showed that searches for yellow garments have surged 98% over the past month.
This bright, buttery hue is replacing the once-coveted cherry red, promising a fresh and sunny vibe for summer wardrobes. Fashionistas everywhere are embracing this shift, with many turning to the latest collections that feature an array of yellow tones.
Trends and trending colours fall down from the top high-end designers and runway shows for Resort 2025 have embraced butter yellow with open arms. Chanel's latest collection features crocheted jackets in this light, sunny hue, while Gucci showcases airy skirts and tops that exude a sense of effortless elegance. The colour's versatility allows it to be styled in myriad ways, making it a go-to choice for everything from chic daytime looks to sophisticated evening attire.
Butter yellow is a refreshing vibe for the incoming warmer months making it a favourite among trendsetters.
So, as cherry red steps aside, embrace butter yellow—the new colour of the season and the latest colour in our Spring Summer 24/25 drop you can find here.